For visitors

Event – a few years back excluded from HR management, recently it has become one of the most effective PR tools used in that processwhich also helps building customer relations. As the events industry grows, the level of awareness of customers requesting the organization of events who now have begun doubting the effectiveness of traditional marketing and advertising tools, has grown. They have been seeking newmethods of reaching their clients, staff or media. Non-standard activities have become largely popular, are developed for a clear purpose and affect customers’ emotions.

Events marketingis a new and non-standard communication tool which is relatively youngbut has grown quickly to become very effective and popular. Well-planned and organized events are very helpful in HR management andgenerate measurable effects, i.e. integrated staff or loyal customers. They can also be a way to select group leaders or identify team roles.

Benefits from visiting the Event Trade Fair

• learn about diverse offers ofexhibitors from the events industry at one time and place

• acquire practical knowledge and inspiration to organize an attractive event thanks to a richprogram of training sessions and the possibility to take part inspecialist seminars and conferences

• learn about current marketing events

• compare competitive market offers

• make direct contacts with other customers of events and representatives of the industry